In the past, industrial countries believed that they could gain more market share by increasing the ability of their vendors, expanding sales channels and speeding up product delivery to customers; an absolutely correct opinion at the time, which is presently prevalent among a vast majority of companies working in my motherland, Iran, and to some extent among companies in other countries. Soon, business owners realized that such a cycle can not bring about sustainable competitive power for them, because the advent of new products about which consumers and the society were more willing to talk caused that channels, numerous sales representatives and even most market share quickly lose their sales share and, in some cases, be permanently removed from the competitive market or withdraw from it despite the fact that they had powerful negotiators and vendors.
