Your brand resembles your jugular vein. Are you ready for any barber that comes in to shave your face with that keen blade? Don’t trust a layman with the blade!
In 2016, “Digital Market Asia” published an article by Toomaj entitled Social Marketing: The Healer or The Killer. In that article, he criticizes the impact of digital marketing on brand and brand positioning. You can read this article for free here.
Those who work in marketing say that “marketing” and those who specialize in digital marketing are likely to underestimate the importance of marketing.
We say both are important at the same time; although the importance of marketing may be greater, you will hurt your brand by neglecting digital marketing and letting it go to those who do digital marketing without having any in-depth knowledge of marketing.
The big difference that Toomaj has with most traditional marketers is that he is educated in the field of information technology and e-commerce and has spent many years in that field, gaining experience. He started his first startup in the field of information technology in 2012 and wrote his first book in the very area of Information Technology and digital marketing in 2006. Nevertheless, Toomaj is also very different from most digital marketing professionals since he knows digital marketing well. Not only has he had years of experience in the field of marketing, but he also has academic backgrounds in this field.