Your brand resembles your jugular vein. Are you ready for any barber that comes in to shave your face with that keen blade? Don’t trust a layman with the blade!
In 2016, “Digital Market Asia” published an article by Toomaj entitled Social Marketing: The Healer or The Killer. In that article, he criticizes the impact of digital marketing on brand and brand positioning. You can read this article for free here.