A GOOD NAME IS BOTH LASTING & SPECIALCorporate & Product Naming

This is a true history and happened because

THEY HIRED THE WRONG EXPERTS

The Bel Group is one of the oldest and most influential food industry companies in Europe, which has either founded or bought almost 30 well-known food brands. A few years ago, Bel decided to enter the competition in the Iranian food market – the most critical consumer market in the Middle East. Accordingly, they made their way to this competition by introducing their most popular product, Kiri cream cheese.

Branding a product in a new region or country is no big deal for a big company like Bel. Such a company enjoys experienced staff, funding to support marketing plans, and, most important of all, experience. On the other hand, the Iranian consumer market has always given a thumbs-up to European brands and in most cases, clearly preferred them to be local and Chinese brands. This issue is true for any product, from cars to breakfast chocolate. Despite all of these promising facts, there was a problem that did not allow Bel Kiri to sell on the Iranian market.

What was the problem?

It was Kiri itself! Kiri in a Persian is a slang term; it means “something like a penis,” which actually means “nonsense and junk.” Although Bel later changed its product name to Kibi following a partnership with a local company, no one has forgotten Kibi’s past.Now we all know that Bel has proved that even though it is an expert in food production, it has some inexperienced marketing strategists and marketing consultants. It has. Kibi has a lot of meanings, but none had anything to do with cheese or even dairy. The name of traditional Lebanese food, the name of a town in Ghana is a Japanese name. Even in Indonesian, it means “unfortunate.”

We're Naming Engineers

THE IMPORTANCE OF RIGHT NAME

A good name is a name that is both lasting and special. As well, people of different languages pronounce it in the same way, not like Kiri, which is pronounced /kiяi/ in French, and for more than a hundred million Farsi speakers, it means “male genital.”

Proper names sell better, gain more market share, are less likely to be forgotten, and compared with repetitive, nonstandard, commonplace, or complicated names in the final run have more chance in winning the market. Unconventional names are doomed to perish!

If you enter the market with new and useful products whose counterparts have never been seen previously or they have at least been seen less frequently, customers and the public will be encouraged to talk about you with others.

Don't Hire the Wrong Person to Do the Right Thing

Contact

TELEPHONE
+49 (0) 30 233 244 31
WORKING HOURS
Mon-Sun: 8 AM – 6 PM

Some of the names we created

ARDOXSO-naming-portfolio
OROPOL-naming-portfolio
KUMMUNI-naming-portfolio
CLIFFSBURG-naming-portfolio
HAMRISH-naming-portfolio
startupseance-naming-portfolio
DARIO-E-CIRO-naming-portfolio
MONSTROGAME-naming-portfolio
DISTINCAST-naming-portfolio
STARTUPSITUATION-naming-portfolio

LET'S TALK Call us, e-mail us or leave us a message today!

Get a free callback

    https://toomaj.de/wp-content/uploads/2023/12/toomaj-freydouny-red.png
    +49 (0) 30 233 244 31
    info@toomaj.de
    Mon-Sun: 8 AM – 6 PM

    Get Connected:

    This website works as a dependent & promotional product for HAMRISH. Calls may be recorded by HAMRISH for quality and training purposes.

    Copyright © Toomaj.de 2019-2023
    Powered by: HAMRISH