HomeCategoryMarketing Strategy - Toomaj Freydouny

Student: Dr. Einstein, Aren’t these the same questions as last year’s [physics] final exam? Dr. Einstein: Yes; But this year the answers are different. I have heard this Einstein’s story several times. Although I am not so sure about its reality, I believe that the origin of the subject is exact in marketing. Every day,...

Internet users do not click on a new page for no reason. Although opening a new page is a simple task and everybody has enough time to open new pages, finding the information you are looking for is more complicated than what amateur users imagine. Let’s think about this issue more deeply. Do you know...

If you are a company’s chief executive officer or investor, you must acknowledge this: your sales and marketing managers are afraid of being punished or fired!