HomeCategoryMarketing Strategy Archives | Toomaj Freydouny

Permanent Challenges of Market Demand New Answers   Student: Dr. Einstein, Aren’t these the same questions as last year’s final exam?Dr. Einstein: Yes; but this year, the answers are different. I have heard this Einstein story several times. Although I am not entirely sure of its authenticity, I believe its essence perfectly applies to marketing...

In the fast-paced world of marketing, certain misconceptions can derail even the most well-intentioned campaigns. Many marketers hold onto outdated beliefs that lead to missed opportunities and failed strategies. While these ideas might seem logical on the surface, they often result in poor outcomes. It’s time to challenge these common marketing misconceptions and adopt more...

If you are a company’s chief executive officer or investor, you must acknowledge this: your sales and marketing managers are afraid of being punished or fired!